Legislature(2013 - 2014)

04/18/2014 12:01 AM House FIN


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CS FOR SENATE BILL NO. 194(FIN)                                                                                               
                                                                                                                                
     "An Act creating the Alaska Tourism Marketing Board;                                                                       
     and relating to tourism marketing."                                                                                        
                                                                                                                                
12:00:56 AM                                                                                                                   
                                                                                                                                
BILL  PEDDLER,   ALASKA  TOURISM  ASSOCIATION,   replied  in                                                                    
response to  a question by Representative  Wilson related to                                                                    
a  quorum of  members  from  each region  of  the state.  He                                                                    
stated  that the  representatives  from  the legislature  or                                                                    
agency were not  counted with the designated  regions of the                                                                    
state. He noted that he had  never had a problem achieving a                                                                    
quorum,  as  the  subject was  passionate  amongst  industry                                                                    
members.                                                                                                                        
                                                                                                                                
Representative Wilson stated that  she served as a Fairbanks                                                                    
assembly representative  and a board member  for the tourism                                                                    
association. She appreciated the legislation.                                                                                   
                                                                                                                                
12:02:08 AM                                                                                                                   
                                                                                                                                
Representative  Munoz   described  the  similarity   to  the                                                                    
marketing board  established by  the Alaska  Travel Industry                                                                    
Association  (ATIA).  She  wondered  about  the  benefit  of                                                                    
placing the association in statute.                                                                                             
                                                                                                                                
12:02:27 AM                                                                                                                   
                                                                                                                                
ROBERTA  GRAHAM,   ASSISTANT  COMMISSIONER,   DEPARTMENT  OF                                                                    
COMMERCE,  COMMUNITY AND  ECONOMIC DEVELOPMENT,  stated that                                                                    
the  marketing committee  of ATIA  was  affiliated with  the                                                                    
Qualified Trade Association in statute.                                                                                         
                                                                                                                                
Representative  Munoz understood  that  one  of the  primary                                                                    
purposes   of   the   organization    would   be   to   make                                                                    
recommendations on the future of the marketing funds.                                                                           
                                                                                                                                
Ms.  Graham  concurred,  she  noted  that  the  relationship                                                                    
maintained by the state and industry existed for decades.                                                                       
                                                                                                                                
12:03:38 AM                                                                                                                   
                                                                                                                                
Representative  Gara  asked  if the  board  was  represented                                                                    
regionally.                                                                                                                     
                                                                                                                                
Ms.  Graham   replied  that  the  bill   did  have  regional                                                                    
representation. She mentioned the  five regions of the state                                                                    
represented.                                                                                                                    
                                                                                                                                
Representative Holmes opined that  ATIA had done a fantastic                                                                    
job representing  different aspects  of the  tourism sector.                                                                    
She credited  Ms. Graham  with her  work. She  supported the                                                                    
legislation.                                                                                                                    
                                                                                                                                
12:04:56 AM                                                                                                                   
                                                                                                                                
Representative Thompson appreciated  the legislation and the                                                                    
travel industry.                                                                                                                
                                                                                                                                
12:05:21 AM                                                                                                                   
                                                                                                                                
Co-Chair  Austerman  noted  that  the board  and  the  trade                                                                    
association  promoted Alaska.  He mentioned  the improvement                                                                    
between  other  industries  and  the  tourism  industry.  He                                                                    
wished to continue funding marketing efforts for Alaska.                                                                        
                                                                                                                                
Co-Chair Stoltze asked  what would be done  differently as a                                                                    
result of the legislation.                                                                                                      
                                                                                                                                
12:06:50 AM                                                                                                                   
                                                                                                                                
Mr.  Peddler  replied  that  the  industry  participated  in                                                                    
sucessful  joint-marketing   adventures.  He   stressed  the                                                                    
benefits  of   collaboration  between  the  state   and  the                                                                    
industry.                                                                                                                       
                                                                                                                                
12:08:10 AM                                                                                                                   
                                                                                                                                
Representative Costello discussed the  two fiscal notes, one                                                                    
zero note and one indeterminate.                                                                                                
                                                                                                                                
Vice-Chair Neuman MOVED  to REPORT HCS CSSB  194(L&C) out of                                                                    
committee   with   individual    recommendations   and   the                                                                    
accompanying fiscal notes. There  being NO OBJECTION, it was                                                                    
so ordered.                                                                                                                     
                                                                                                                                
HCS CSSB 194(L&C)  was REPORTED out of committee  with a "do                                                                    
pass" recommendation and with one  new zero fiscal note from                                                                    
the   Department  of   Commerce,   Community  and   Economic                                                                    
Development  and  one   previously  published  indeterminate                                                                    
fiscal note: FN2 (LEG).                                                                                                         
                                                                                                                                

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